Before you start online fundraising … #sango10

Ted Hart, talking at the Sangonet conference “Fundraising in the Digital World” suggests that before you start trying to raise money, these basics must be in place:

  1. Informative website with good, unique, well written content – All the things that make you unique must be available on your website – not stuck in your office drawer or on your desk drive
  2. Collect email addresses (and mobile numbers – authors note)
  3. Communicate with those who sign up
  4. Offer the option of online giving
  5. Recruit and manage volunteers online
  6. Comply with regulations and laws
  7. Understand privacy and security issues
    (your privacy policy should include the following:
    a) what information are you collecting on your website?
    b) who has access to that information?
    c) how will that information be used?

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