Before you start online fundraising … #sango10
Ted Hart, talking at the Sangonet conference “Fundraising in the Digital World” suggests that before you start trying to raise money, these basics must be in place:
- Informative website with good, unique, well written content – All the things that make you unique must be available on your website – not stuck in your office drawer or on your desk drive
- Collect email addresses (and mobile numbers – authors note)
- Communicate with those who sign up
- Offer the option of online giving
- Recruit and manage volunteers online
- Comply with regulations and laws
- Understand privacy and security issues
(your privacy policy should include the following:
a) what information are you collecting on your website?
b) who has access to that information?
c) how will that information be used?
See more at http://www.ngopulse.org/conf2010/