Get ready for online donations

Tips for getting your website ready for online donations …

  • Clearly display your name, logo, mission
  • Photos of people, action, not just buildings
  • Make it easy for donors to get quick answers to questions
  • Use encryption technology for sensitive info (donate page)
  • Provide multiple opportunities and methods for gifts to be made online and offline
  • Eeliminate the scroll – must be above the fold
  • Provide online and offline contact info
  • Provide method for communication / info / education
  • Provide info on how donations are used to support your mission

From Ted Hart, talking at the Sangonet conference “Fundraising in the Digital World” #sango10