Get ready for online donations
Tips for getting your website ready for online donations …
- Clearly display your name, logo, mission
- Photos of people, action, not just buildings
- Make it easy for donors to get quick answers to questions
- Use encryption technology for sensitive info (donate page)
- Provide multiple opportunities and methods for gifts to be made online and offline
- Eeliminate the scroll – must be above the fold
- Provide online and offline contact info
- Provide method for communication / info / education
- Provide info on how donations are used to support your mission
From Ted Hart, talking at the Sangonet conference “Fundraising in the Digital World” #sango10