#Inhershoes – Careful who you choose as ambassadors!

Poor Marie Claire was obviously keen to get some conversation going about domestic violence in SA … but they weren’t quite expecting the conversation that happened!

The #Inhershoes campaign profiles South African celebrities in high heels – supposedly to create awareness about domestic violence in South Africa. However, their inclusion of DJ Euphonik, who was involved in a domestic abuse case several years ago (which was eventually dropped) angered the twitterati, who accused Marie Claire of a cheap gimmick.

That’s the thing about social media – you can start a conversation, but you have no way of controlling which way it will twist and turn. So be careful who you choose as an ambassador for your brand or idea – and make sure their skeletons won’t end up being your nightmare.

SA Men in Stilettos