Nonprofits must learn to use their “human” voice

CommunicationThe “human voice” is often the most compelling part of a story. In our information rich world, bombarded by content from so many different places, we sometimes forget how to bring out our humanity.

Nonprofit organisations, who are generally under-resourced and have little time, have certain obligations to fulfil, in order to continue operating – notably, that of reporting to their funders.  This kind of reporting is often prescribed by quite technical formats. What invariably happens is that once nonprofit staff have invested precious writing up these reports, they get recycled for a variety of reasons.  Not a bad idea in principle, but the problem is that much of the technocratic language and format is alienating for anyone other than the funder.

Somehow we need to reconnect with the stories behind the work of nonprofits. Bringing out that human voice invariably pulls in more listeners, which means a greater pool of funding.

Here is an interesting report about the value of using the human voice in communications, particularly social media, from the University of Missouri.