Social media changes how we spend our money

Social media has already changed how we spend not just our time but our money. While we’ve been busy watching cat videos, social platforms have quietly turned nearly every aspect of customer experience on its head.

The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media. Businesses are not, for the most part, driving this shift; much of the time, they’re catching up to it.

To see how social networks such as facebook, instagram, twitter and youtube are quietly and radically reshaping the timeless march long known as the customer journey, see the full article from Fast Company here.

More here on an interesting study by Epsilon on the impact of social and mobile on shopping.