Uh oh … sometimes you don’t want your brand trending …

Sometimes, trending online is exactly what you DON’T want, especially when it’s about bad service.
Vodacom has had a bad run this Friday morning – they’re trending on twitter because their service is down, apparently due to a cable break.

That is the problem with putting yourself out there – people will feel they have a right to talk about you and you have to be ready to engage, apologise quickly, and fix the problem.