The real cost of social media

Social media creates a lot of hullabaloo for people trying to figure out whether it’s worth the investment of time, energy and money – will these resources spent on social media really pay off?  See this infographic below. Based (obviously) on US dollar and US brands, but an interesting assessment of what’s required to get a social media campaign up and running – and the potential benefits.

Cost of Social Media
Source: www.focus.com